Ecommerce Website Design Aspects

To understand the fundamental concepts of ecommerce, we need to know more about the background of ecommerce. E-commerce, as the word imply, there are two words in it. The " E" stand for electronic and commerce basically describe the concept of trading. Trading could be exchange of goods and services with the payments of them involve money. To set up a ecommerce website, you need few basic requirements. Your ultimate goal is to have someone visit to your website and have them purchase some product, services or event which in the end enables the ecommerce system to deposit the money for that transaction.

Responsive ecommerce website

By putting the word responsive here, I have highlighted the importance of having a responsive ecommerce website rather than an old days website. With the increase of the mobile users it becomes really essential for you to design your ecommerce website with maximum user friendliness and responsiveness to mobile devices. This will enormously help you to have a higher conversion rates. There are platforms such as Magento, Shopify or Woo-commerce to help you design eCommerce websites. But before choosing the right platform for you, you need to think of what you need from them and what your ultimate target is.

SSL certificate

This is what encrypt personal data and make your website safer for your customers to provide you their credit card numbers. Setting up an SSL certificate is actually quite complicated. But once you learn the steps of doing it , you will find it extremely easy. You will have to use the SSL certificate in order to convince customers that your ecommerce website is a safer site for them to use. Otherwise they will bounce off from your website which will hugely effect for the conversion rate of your ecommerce website.

Payment Gateway

This is the service that takes your customers credit cards information and pull funds from them. It is the payment gateway who decide to either approve the card or decline. For security reasons, Only qualified companies are given this access and that is what the payment gateway is for. Once the purchase has been approved and the funds are withdrawn from the card, they need to place into your merchant account. this is a special account for the business owners for the purpose of receiving funds like this. After a couple of days these funds can be transferred to your bank account.

PayPal

We always recommend beginners to start with PayPal. PayPal is simple and it is easy to use. There is no set up fees or there is no monthly cost for PayPal and the only cost you have is roughly the per transaction fee which is about 4%. PayPal can be integrated with any website and they use SSL certificate so that the security is verified.

Social Media Interaction

Social media interaction plays a huge role in modern day ecommerce website design. Web designers must have an ability to positively integrate all kinds of major social media website into the ecommerce website that they design. This practice will bring enormous amount of traffic which leads to the success of the ecommerce website.

The main things to choose someone who can help you with all of the above mentioned services are ease of use and low fees. Web designers these days charge huge amount of money to develop shopping cart ecommerce websites. But at Intrango web design, you can get all these above services done for affordable prices. We have been developing ecommerce websites at cheap prices for more than five years now.

Terms You should know before going to a web designer

There are words related to any field. Biology has biological terms, criminology has words related to criminology. Likewise web developers and designers have technical words which are related to IT. It is important for anyone to know these words before seeking assistance from web designers. Understanding the meaning of these words will enormously help you to communicate well with your web designers and developers. Therefore, we thought to provide you some important terms that we use in the life of day today web developing.

Domain Name

A domain name is use to define organization or other entity on the Internet. Actually domain name is a number. It represents an IP address. Since people are not good at remembering numbers, the entire IP address is represent using a name attached to it. Most domain name represent their purpose. For example, ".com" domains indicate commercial activities around the world, .edu is for educational services,.org is for organisations. These types of domains are called top level domains. There are country domain names representing each countries. (.co,uk,.in, ie, .fr,.au.com)

Hosting Service

Web hosting server is a space that you will use to keep all your website files so that your customers can access your website on the internet. You can buy web hosting spaces from hosting space providers. There are many hosting space providers but choosing the right hosting provider is critically important. Some of the important factors that you should pay attention are hosting space, bandwidth, database space and support from the hosting company. By comparing all of these factors of different web hosting providers, you will be able to select the best hosting service provider to host your web files to run your business.

SSL Certificate

SSL certificates are small data files that digitally bind a cryptographic key to an organizational details. To initiate secure session with the browsers, organisations or companies need SSL certificates. Normally a website URL is based on general hyper text transfer protocol( http) . Once the SSL certificate is installed, it becomes HTTPS which is the secured version of hyper text transfer protocol. So the web site domain will look like https://www.yourdomain.com. Once the secure connection is established, all the web traffic between web server and web browser will be secured. All data is encrypted before travelling over the internet. Browsers indicate if a website is secured using SSL certificate by changing the standard HTTP to HTTPS.

SEO (Search Engine Optimization)

Have you ever wondered how to help more people to find your website? One of the best ways to do this is search engine optimization ( SEO ). By today, there are over 13000000+ web sites in the internet. Your customers rely on search engines to find what they want. Some of these search engines such as Google and Yahoo are so good. Even though there are lots of search engines out there, about 83% of people around the world use Google. Researchers have found that over 95% of people who use Google click only on the first page results. Therefore, it is critically important for your website to be appeared on Google. Search Engine optimization do take a lot of time and efforts.

eCommerce Platforms

This section is only relevant to you if you are aiming to open an eCommerce website. There are number of different eCommerce platforms available in the market. But which one is best suitable for your business? It is obvious that different eCommerce platforms have weaknesses and strengths depending on what they are trying to do. When you choose and eCommerce platform for your eCommerce website it should be easy to use and customize. Functions such as product updating, promotions, inventory management are the important features that you should pay more attention to when you think of an eCommerce plat form. SEO functionality of an eCommerce website is also important. You may be selling the finest products in the world but if people cannot find your eCommerce website, how are you going to make sales? Marketing tools such as promotions, coupons and newsletters are important tools for you to run your eCommerce business. Therefore, It is important for you to pay attention on these features when you select your eCommerce platform with your web designer.

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Ecommerce Website and Business

In first section we have discussed few important tips to improve conversion rate for your ecommerce website. Not only that but also there are few more very important tips we are going to discuss in this section. And this is very useful for ecommerce website designers to design and quality ecommerce website which can bring more traffic to business.

Security seals

In ecommerce website we have to use payment gate way and we are dealing with online transactions. Therefore, your ecommerce website should have a security seal from a well-known ecommerce website security provider and should clearly show the seal in the ecommerce website. When people visit your ecommerce website, they can purchase your product or service using their cards and complete the payment without a doubt. So, knowing that they are safe in your ecommerce website, they will return to your ecommerce website buy and it will lead to improve your sales.

Return and Guarantee Policy

It is important your customers to know your return and guarantee policy as they buy it online. As when you buy using ecommerce website, your customers are not able to see the product, so, they might want to return the product. In this case it helps them to build a good relationship with you and your ecommerce website. Therefore, make sure you include clear return and guarantee policy in your ecommerce website where they can find easily.

Add a "search" function

When customers visit your ecommerce website, it would be easy if it has a search function. So, your ecommerce website customers are able to search something quickly in your ecommerce website without wasting their time. If you do not have a search button they will leave your ecommerce website without putting any effort. This will provide poor customer experience and low sales.

Image and Product Description

In your ecommerce website you should be able to include high resolution images and a full description of the product. Your ecommerce website customers would like to know more about the product. And you could make a huge difference by adding a video. Clear description will also help for ecommerce website SEO.

Easy Checkout Step

After adding products to the basket the last step is the checkout section. If your ecommerce website has a complicated checkout your customers will fed up and give up the transaction. So, designing simple checkout process will give user friendly experience for ecommerce website customers will improve your conversion rate. And if you can include multi payment option such as PayPal and card payment will guarantee to give customer multiple options to do the transaction.

Sales , Specials and Offers

In your ecommerce website you should clearly show the promotions, sales, clearances and discount. It is even better if you can add separate page for offers or for sales. And when you design ecommerce website, make sure you add tags such as “sale”, “special”. By adding limited offers will grab ecommerce website customers attention and it will increase more sales. And giving first visitors discount can value your ecommerce website customers and it will help to increase online sales. We hope now you have a basic idea how to increase your sales when you designing ecommerce website. If you follow those tips to develop your ecommerce website, it is guaranteed that your conversion rate dramatically.

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